About Legal SEO Consulting

About Legal SEO Consulting in one line: we are a Primary Position agency that does SEO and search marketing for personal injury lawyers. The name on the address says what we do, and so does the rest of this site.

Legal SEO Consulting Is a Primary Position Agency

An SEO-only agency since 2005, now pointed at the hardest corner of law.

Legal SEO Consulting is a Primary Position agency. Primary Position was formed in 2005 as an SEO-only agency, and it is based in New York today. Its founder, David Quaid, has worked in SEO since 2002. He has spent that time saying the same thing: rankings come from authority and relevance, and most of what gets sold as SEO doesn't touch either one.

Why Legal SEO Consulting Only Takes the Most Competitive Business

Hard markets are where this work proves itself.

Legal SEO Consulting only takes the most competitive business because that's where the work matters. Personal injury is the most contested practice area in legal SEO, with clicks at $163 to $370 and more than 9,500 firms with at least 50 reviews chasing the same searches. In a market like that, you can't fake your way past a stronger firm. You either do the work or you don't move.

We would rather have a few hard fights than a long list of easy accounts.

How Legal SEO Consulting Works

The market first, the plan second, the invoice last.

How Legal SEO Consulting works is plain. We read your market. We show you who holds your searches and what it takes to pass them. We build the plan out of that, across four formats, and report on the things that matter to a firm: calls, forms, signed cases and court dates.

We don't promise rankings, because Google doesn't sell them. We don't sell packages, because no two markets are alike. And nothing here is legal advice. We're SEOs, not lawyers, so ethics questions go to your own counsel.